Tom: All right, you Scottish DJ genius. What’re you up to now? Teaming up with Kelis bodes well. Let’s have a listen.
Tom: Is that a chiptune backing I hear? Not when it kicks in, of course, but that intro is pretty close to 8-bit to my ears, even if he’s not using genuine old-school soundfonts. I’m quite glad that’s going properly mainstream.
Tim: Erm, because it reminds you of the good old days when music was produced on a SNES?
Tom: Ah, now that’s not strictly true. It’s a genre in itself these days, notable enough for Timbaland to rip it off.
Pity the rest of it’s a bit boring. I know that’s kind of Calvin Harris’s shtick – somehow making dance tracks sound laid-back – but it seems to come out as just being… well, a bit dull. It tries well to amp up in the bridge, and admittedly the final chorus has something to it. But it’s just not enough.
Tim: Perhaps. On the other hand, if we look at this as a Kelis track, it knocks spots off Milkshake and all the other crap that she’s put out over the years, so I’m happy with it.
Tom: Plus, “bounce to this track”? It’s a song about itself, Tim, and you know how I hate those.
Tim: Oh, stop whining.
Tom: Shan’t.