Tom: Well, it’s about time. Seven months after their Christmas Number 1, they’ve finally announced their single. And it’s…
Tim: SUPER. (And about two months earlier than a normal X Factor single, actually.)
Tim: SUPER.
Tom: …hmm. Well, I’m not sure what it is. I’m sure it’ll get into my head over a few listens – and I suspect I’ll get to hear it every time I turn on the radio – but in the meantime I can’t quite wrap my head around it. It’s not bad, that’s for sure.
Tim: ‘Not’ being something of an understatement.
Tom: While I like this trend for lyric videos – Cee-Lo really got them going a couple of years ago – there is an art to them. Most of the time for popular artists, the designers know what they’re doing; but there are some sentences that shouldn’t appear one word at a time. “SPREAD YOUR” and “MY LITTLE BUTT” beg for a completely different conclusion, and that’s just in the first verse.
Tim: The colours are pretty here, though.
Tom: Wait, hang on. That’s not the first verse. That’s the first chorus. “Don’t bore us, get to the chorus” is a good pop catchphrase, but that’s taking it to ridiculous levels.
Tim: Oh come on – it’s hardly unheard of for songs to open with the chorus. Unusual, maybe, but it does get right to the heart of the song and let everybody know what it’s about straight away.
Tom: In summary: they’ve made a decent track.
Tim: Woah, woah, woah, you’re leaving it there? Without mentioning the great up-tempo pre-chorus? Or, more importantly, the glorious second half of the chorus?
Tom: I don’t know: maybe it’s just Not For Me; I can’t seem to get my brain enthused about it. (That may be the vaguest piece of music reviewing I’ve ever written.)
Tim: Or the fact that technically, wings are made to help other things fly?
Tom: Ooh. That’s some top-class pedantry there.
Tim: You’re very kind.