Tim: Here’s a lovely summery bit of dance music for you from a Romanian. More than a little reminiscent of ATB, but in a good way.
Tom: You’re right, that’s a perfectly competent bit dance track. Nothing wrong with that. It’s also a fine example of the theory that if you want to film a cheap video very quickly and your vocal talent is female and attractive, put her in a bikini on a beach and you’re sorted.
Tim: Don’t forget the nicely ripped guys for the singer to, um, interact with. Or, in the case of Sunblock, a car they can get all soapy with.
But why does everyone who’s against the sky in the video – the guys with the ice cream at 1:52, the people embracing at 2:19 – have white halos around their heads? Maybe it’s because I’ve just finished reading Scott Pilgrim, but I think there’s something sinister going on there.
Tim: Hmm. I’m going to say that the halos are there because it’s actually a musical version of Sixth Sense, and the big twist, to be revealed in her next video, is that the guy who saved her life and gave her mouth to mouth is also dead. Anyway, as is traditional with such dance songs, the lyrics mean absolutely nothing whatsoever, although I think the line ‘It’s just the meaning of being alone’ does give extra credence to my theory, especially since her singing it coincides with the first appearance of the life-saving corpse.