PULS – Lad Det Slå

I liked it from the start.

Tim: This one took me a while, so give it a couple of listens before you dismiss it.

Related pointless thought in the meantime, though: people say ‘it grows on you’ as though that’s good, but another way of saying that is surely just ‘it’ll wear you down eventually’.

Tom: Actually, if I remember right that’s pretty much what happens. The more you listen to a genre of music or an individual track, the more your brain recognises the patterns and gets used to it. But for me, that didn’t happen here: I liked it from the start.

Tim: Good. Stylistically, it goes pretty much all over the place. Google wants me to think the title translates to ‘Let it Beat’, so I’m guessing it’s basically about how dance music is amazing.

Tom: Wrong. I translated the lyrics, and they’re talking about a heartbeat – it’s pretty much your standard dance-track love song.

Tim: Fair enough. It’s the Danish duo’s second single after the similarly messy Superstar a year ago, and I have decided that I think I like it.

Tom: The trouble is, I can’t tell whether I like the track because of the music or because of the video with the woman dancing in front of fire.

Tim: There are also three separate songs this slightly reminds me of, none of which I can think of, irritatingly – the first half-second, the tinkly piano bit, and the high electro bit that first appears about twenty seconds in.

Tom: Also, that “ding ding ding” sound a little after two minutes in? It’ll make loads of people think their iPhone’s just received a text. That’s deliberate – he says ‘iPhone’ in the line slightly after that.

Tim: Finally, two non-musical observations: I’ve not seen many music videos in 1080p, so they get bonus points for effort there as a minor Danish boyband, and also that girl is totally wasting her time with the dark-haired one. What with that ear stud and the wink and everything, you can stroke him all you want, dearie, but he’s not interested.

Tom: Tim, I’m offended at your stereotyping. He might not be gay – he might just have stepped straight out of the 1990s.