Tom: “Should have direct qualified”, opines our regular reader Roger.
Tim: Indeed – was very much one of the best of the third Melodifestivalen night.
Tom: Well, they didn’t, so let’s find out why.
Tim: Huh. Actually, I can’t think of why. I can see the Saturdays putting this out, and it reaching at least the top 10. In fact, if the video were a little lower quality, I reckon you could have convinced me that these were three of the Saturdays. You know, that one, that one, and the other one.
Tom: Well, it is a RedOne-produced number, so comparisons with Big Proper Pop are somewhat inevitable, and here definitely deserved. Although if we are comparing them to the Saturdays, I actually think the one on the right looks more like that one than that one.
Tim: She’s actually the one that made me think about that one. True story.
Tom: Love Generation used to have five members, though; there’s been a steady rate of attrition ever since they formed.
Tim: Maybe we should take bets on who’ll be this year’s departure – I’m betting Charly Q, who apparently is a good four years older than the other two.
Tom: Anyway, it’s a good track, perhaps not the most melodic of that Melodifestivalen bunch, but certainly danceable. And this is a live performance, too – incredibly polished, even down to the sort-of-UV lighting during that unexpected middle eight.
Tim: If I were to come up with a theory for why this didn’t get through (and believe it not, I have done), it would be that this is too mainstream. This isn’t Swedish pop – it’s American Nicole Scherzinger/Lady Gaga style stuff, and not exactly representative of the country’s output.
Tom: Then I think it deserves more than Melodifestivalen, because it could have done very well.