Sameblod – UR Road

That’s neither arctic nor Balearic. It’s possibly Celtic.

Tim: Remember Beatrice Eli last week who described her song as big and small and the same time and stuff and we thought it was a bit of a weird description until we heard it? Well, in a not-dissimilar vein, this band’s description of this track is “cool arctic indietronika in combination with the balearic sunshine”.

Tom: No, no. That’s too far. That’s just putting words together in no particular order.

Tim: Here, I’m less inclined to agree with the artist. For a start, “indietronika” is a pointlessly stupid word made up by people too lazy to type “elec” and I do hope it doesn’t catch on. As for the rest, well, there’s not much of a combination, is there?

Tom: “Cool arctic indietronika” means something that would get played on SomaFM. Yes, I kind of see where they’re going with that during the first verse, but as soon as the whistling kicks in? No. That’s neither arctic nor Balearic. It’s possibly Celtic.

Tim: Well, the whistly bits feel quite summery, but it’s the combination thing I have an issue with – that would imply parts that are one and parts that are another, and towards the end they come together a bit. This is just – not particularly heavy summer dance. Though I suppose that wouldn’t make for quite the right tone PR people try to make.

Tom: Some genre mashups are brilliant. This is not one of them.

Tim: Now I’ve finished the marketing whine, though, I can enjoy the music, which is a good variant of not particularly heavy summer dance.

Tom: Not nearly heavy enough for me: can you really dance to this? I mean, really? It’s a listenable-enough electronica piece – and fans of the genre will no doubt like it – but it sure as hell ain’t mainstream.

Tim: Well, it’s the sort of dance stuff that gets put on chillout mixes, for the early hours of the morning when you don’t want to go to bed but you do fancy lying on the beach after a night in the club. All in all, I think it’s a decent track lumbered with some crap PR e-mails.