Cascada – Summer of Love

Let’s TICK SOME BOXES, people.

Tom: Okay, people. It’s summer, and we have a Eurodance act with a few hits behind them, who need a box-ticking summer CHOON. Let’s TICK SOME BOXES, people.

Tim: Here’s an idea that no-one’ll possibly see coming: you be sensible with this idea and I’ll be a bit silly with the video.

Tom: Standard Eurodance beat and synth work, vocals on top with distorted versions in the background. TICK.

Tim: Ludicrously distorted mobile phone display so we can read the entirely banal text message. TICK.

Tom: Video featuring shots of generic pretty people in very little clothing on a beach. TICK, although the “random video features generator” has landed on woman in shower, DJs, and – oddly – capoeira.

Tim: Said DJs starting out by going fishing and returning with a long-lost sunken mixing deck. TICK.

Tom: Generic lyrics about having a good time, with possible vague innuendo. TICK.

Tim: People queuing for drinks, being told there are free drinks elsewhere and promptly running off to lie down on beach towels. TICK.

Tom: Title of the song spoken in sultry voice as we enter the middle eight. TICK.

Tim: Half-second shot of an incredibly cloudy day that you just know someone’s going to get fired for. TICK.

Tom: No “euphoric build” in there, and no dubstep breakdown – this is pretty traditional by dance choon standards. Boxes ticked. Job well done.

Tim: Two more things: thankfully, this isn’t the atrocious cover of Rhythm of the Night they previewed last month and then sensibly forgot about, and secondly, which digital media pillock thought it would be a good idea to put the video title in black text on a largely-black background?

Tom: YouTube’s policy is that they “iterate quickly” on designs, so by the time this goes live they may well have fixed that. Nevertheless, it’s pretty stupid. Although not that stupid as that Rhythm of the Night cover.