Eric Saade – Miss Unknown

It’s so middle-of-the-road, almost generic.

Tim: Yesterday’s was a disappointment; let’s see what today’s brings. But I’ll warn you: while that official lyric video was vaguely creative, today’s one, while still official, has made the typical 14-year-old fan’s error of prioritising fitting in as many LiveText transitions as possible over even basic proofreading.

Tom: Oh, man. I’m no professional designer, but that is bloody awful there. So many errors, so many bizarre choices. (An electricity pylon? Really?)

Tim: Fortunately, though, that lyric video doesn’t put me off it all that much; unfortunately, the music does a good enough job of doing it that the video’s become somewhat irrelevant.

Tom: I find it difficult to write anything about it. It’s so middle-of-the-road, almost generic: for someone who’s put out cracking tracks before, this is just meh.

Tim: It is – it’s just dull. I don’t know if I was expecting too much, both from this and yesterday’s, but this barely sounds special enough for an album track. There’s still a bunkload of autotune on there, though at least not quite so much; the multitude of ‘eh-eh-eh-eh-eh-etc’ towards the end of the chorus are only vaguely less irritating that INJU5TICE’s ‘eh-oh-oh’s; it fades out without anything special happening towards the end; the lyrics are massively banal; anything else I’ve missed?

Tom: I don’t think there’s anything else there to miss.