Tim: Something I only learned (and was genuinely amazed by) a few days ago: this song wasn’t written purely for the Coke advert.
Tom: Huh. And despite generally trying to avoid adverts, even I’ve heard of that.
Tim: At least, that’s what I thought briefly, until I checked a bit further and found Wikipedia was really badly worded (who’d have thought?).
Tom: Ah, fair enough. So let me get this straight: it was written for the commercial, and then got turned into a track?
Tim: Indeed – in 2001 an American singer decided to, um, expand it (probably the most generous term possible) and the result is now actually a staple of German festive radio. And now our little Joe (as, I’m reliably informed, everybody in South Shields refers to him) has gone and covered it.
Tom: So a reality show winner, singing a song based on an advertising jingle. I’m not sure, but I think this might actually be the end of civilisation.
Tim: Yeah, thought I’d have trouble getting you on board, but I actually like the whole thing. It sounded weird at first, because it’s basically two songs being played at the same time – the advert underneath it, then some verses, a new chorus and some extra tune being written around it, and so what if the choruses end up on top of each other?
Tom: Aye; it sounds like a not-particularly-competent mashup.
Tim: But here’s why it’s brilliant: first, both of the songs have amazing lyrics. “Holidays are coming” is, yes, generic American nonsense, but it’s permeated over here and it sounds great, and “a wonderful dream of love and peace/joy and fun for everyone” can only really be disliked by someone with the emotional reach of the Grinch.
Tim: Yup. Second: because it’s from the Coke advert. I know it’s all commercial and awful and everything, but damn, that’s one happy advert.
Tom: Speak for yourself.
Tim: So is this another unnecessary cover? Well, let’s be honest, it’s an unnecessary song, because if there’s one trend we really don’t need it’s existing adverts being made into full length songs, but I reckon it’s a very enjoyable unnecessary song, and if the cover hadn’t happened I’d not have known that this song existed at all, and my life would be that much less complete. So it’s GREAT.