Swedum – Summer State Of Mind

“It’s the background music that appears in a TV show when they can’t license an actual track.”

Tim: Not sure why the name is as it is, but never mind – they’re a production duo off Stockholm, and have this as their debut. As the title suggests, it’s quite summery.

Tom: Take away those vaguely-tropical-house patches — which are only used a small amount — and what you’re left with are some very early-2000s synths. I don’t think that’s a compliment.

Tim: Tropical sounds, seasonal lyrics, sun and sand and beautiful sea in the video – I’d call it clichéd, but that implies laziness, whereas this is quite clearly deliberately aiming to go as deep in as possible. And does it work? Well, sort of – it may be deliberate, but the upshot is still that it sounds like as generic a summer track as can possibly exist.

Tom: Right! This is like stock music. It’s the background music that appears in a TV show when they can’t license an actual track. The video doesn’t help with that — it looks like it’s got the same kind of low-effort licensed stock footage in it.

Tim: You know I thought that as well – but it can’t just be stock footage, can it? Either way, it’s a good thing in terms of fitting in well on a playlist or in a DJ mix, perhaps, but as far as launching with an iconic track that no-one will ever forget, this is way off. I’ll listen to it on a playlist, but I’d say that as a debut single this is horribly misjudged. A shame, because there’s potential here. So here’s to track two, and maybe brushing this one under the rug.