Julie Kedhammar – Incredible Now


Tim: The good Olympics are on, and we’ve already had a stunner of an opening ceremony; Julie’s got a song that somewhat ties in. This here video has nothing to do with her, but for some reason is the only place it’s available and embeddable, so have a listen, and watch some clips of random Swedes competing.

Tim: WHAT A SONG, particularly if you like people taking nine syllables to sing “now”.

Tom: Na-nanana-na-aooouw. I’ll be honest, Tim: I don’t like that. I might even go so far as to say I hate it. I don’t think a meaningless vocal line has irritated me so much in a long, long time. I can’t even explain why.

Tim: I do like it when songs about people being incredible or amazing or glorious are themselves Incredible or Amazing or Glorious, and so I’m delighted that this clearly fits that category. That chorus is the highlight, obviously, as it’s brilliantly powerful, but just as good is that the verses don’t even need to go down to minimum to show that.

Tom: And I can see what you mean. There’s clearly something there, both in production and performance. But I can’t get over that… I’m going to go with “playground chant” and its terrible vocals.

Tim: Oh, please, it’s clearly not that bad. What shows the greatness most of all, for me, is the fact that I don’t care that the middle eight is only really a middle four. Normally I’d want proper variety there, but right now I just want to get back to that chorus, because GOD it’s good. FABULOUS.