Kim Wilde – Pop Don’t Stop

“If that’s not a message for our times then it damn well should be.”

Tim: YES, it’s Kim from way back when, with her first release since 2013’s Christmas album, and oh, has it been worth waiting for.

Tom: There’s a saying I use: “don’t shoot for the moon and miss”. If your green-screen isn’t quite up to full-on pop video standards, perhaps you’d better just film somewhere else without it. I had to watch this in a background tab, because some inverted version of the halo effect meant that I thought the song was worse just because the video was a bit naff.

Tim: Yes, alright, but let’s not focus on the negatives, when there are SO MANY positives to discuss. Some artists feel the need to update their style in accordance with the progression of musical vogue; I’d argue that there are at least two situations where you don’t. One: when you’re Kim Wilde, and two: when your chorus goes “POP POP MUSIC GIVE ME POP POP MUSIC DON’T STOP GIVE ME POP GIVE ME POP POP MUSIC”.

Tom: How convenient and oddly specific. (I know what you mean, though, and you’re right.)

Tim: Pop music brings people together, and keeps them together, and if that’s not a message for our times then it damn well should be. This song is just pure energy – I listened to this about ten minutes after waking up last Friday, and jumped straight out of bed; there’s not a lot that’ll get me doing that.

Tom: Either that or a desperate urge to pee, sure.

Tim: Everything about it is just wonderful: the music, the bright colours in the video, and her bringing her brother Ricky along for the ride, because why not?

We’re only a month and a bit in to 2018 and we’ve already heard a lot of good tracks; nevertheless, I’m fairly sure that come December, this’ll still be in my top 10 of the year. (Also a safe bet: one from the Lithuanian Eurovision selection process that our reader described as “vomit-inducing”; we’ll get to that one in due course.)

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