Saturday Flashback: NineOneOne – Can’t Stop Now

“It’s designed to impart a certain emotion and then get out of the way.”

Tim: So, I know basically nothing about this act at all – can’t find any social media, no individuals, no proper albums, nothing. Having said that, the name does crop up quite a bit with two specific composers of TV music, so my best guess is that they exist solely to provide library music that TV shows can use without paying much money for.

Tom: Given that it’s on an album called “indie synthpop 2”, yes, this is definitely Stock Music. However, a lot of respectable composers are now finding that’s a lucrative way of making music: just make it in bulk, send it out, and if you’re lucky, get it used in television or as filler on generic Spotify playlists.

Tim: Right, and conclusive evidence: I found this on an extended trail for a new TV show and, well, I like it.

Tim: Alright, that, isn’t it? It starts out with the bass line very similar to (perhaps even identical to, which is a bit odd) Bright Light Bright Light’s Disco Moment, but beyond that it grows and progresses until we end up with a lovely chorus, very much the MVP here.

Tom: I mean, it’s stock music. It’s designed to impart a certain emotion and then get out of the way.

Tim: Catchy, pleasant, and most importantly, perfectly sufficient for affordable TV music.

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