Måns Zelmerlöw – One

“It’s almost as if he’s decided it’s time to mature from dance pop to Radio 2 pop.”

Tim: Tom, you do video stuff – do you think this has actually been filmed in one long shot, or have we got loads of hidden cuts when he’s behind the trees?

Tom: The cut at 1:30 is suspicious, but honestly cutting like that is just good video direction. I suspect that they filmed several continuous takes, and then just cut between the best parts of each.

But what surprises me is the motion-tracking: adding 3D leaves into a scene like that is a really time-consuming and expensive effect for a video like this. But there are loads and loads of points where the masking is completely and obviously wrong, like the roto matte has been slipped a couple of frames off, and leaves just disappear or reappear in thin air. I really feel for the VFX editors on this, they must have been up against it, but I have no idea how that got through.

Tim: Second question: who is it that he sounds like at 48 seconds? It might not be any particular voice, but it’s almost reminiscent of, say, a boyband singer coming back as a soloist after ten years off. This, along with his track we featured last month, and the rest of the album really, kind of comes across like a much more grown up Måns sound (though that seems weird to say given that he’s only a couple of months older than me).

Tom: I can’t place that voice, and I had to go back and listen again without the video, so I was actually paying attention to the sound. You’re not wrong: this is much more middle-of-the-road.

Tim: It’s almost as if he’s decided it’s time to mature from dance pop to Radio 2 pop, which is…well, it’s not disastrous because it’s still quite enjoyable, but I guess I have a kind of “wait, already?” feel about it. Can’t you wait a bit longer before growing up?

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