Tom: He’s gone for Serious Modern Adult Contemporary Pop. You know, just once I’d like an ex-boy-band member to go into, I don’t know, hardstyle or bubblegum pop.
Tim: Hmm, I’m trying to think of an example to use as a “well, actually” here, but I’m really not sure I can – it’s always the ‘we don’t like being manufactured pop, we want to be serious instead’ narrative.
Tom: That first verse and chorus: guitars that sound a bit like Oasis, key changes that sound a bit like the Killers.
Tim: Yep: very much SMACP. The video’s weird, though: from that initial DIRECTED BY bit I was expecting a big fancy narrative from it, maybe even Alan Walker style. Instead: nope, just a few different scenes, chopping and changing between them with no real rhyme or reason.
Tom: There’s a lot of good stuff going on here, but: fundamentally, it’s just not that good a chorus, is it?
Tim: No – it’s fine, decent enough, and I can still remember it a couple of minutes after the song’s finished, but I’ve no immense desire to press play on it again.
Tom: The fans’ll go for it, Radio 2 might playlist it for a bit, but I don’t think we’ve got the sort of all-time hit that an ex-1Der would be hoping for.
Tim: GO WITH THE BUBBLEGUM POP, LOUIS.