Tim: New Alan! Already moved on from the album he released three months back, and according to the video description this marks “the start of a whole new journey that I can’t wait to share with you all.” Not entirely sure about that, though, with the video anyway…
Tim: Now, far be it from me to malign Alan here, but I do kind of think someone needs to take him aside and give him a quick “mate, just take a step back”. Because, man does he have a thing about that logo.
Tom: Exactly what I was thinking. I’ve seen some self-aggrandising music videos before, but honestly making your own brand the centre of a vast conspiracy through time might beat them all.
Tim: Let’s not forget that in his previous trilogy, we saw rock versions of it flying around to defeat one side of a cult war, but now apparently ancient civilisations used to worship it, though evidence is only observable via a weird time portal which, yep, is also in the shape of him. I guess it’s nice to have a theme and everything, but it does seem to suggest a somewhat extreme level of self-importance. Having said all that, if he’s making music this listenable, I’m happy to let him carry on.
Tom: Huh – I had a very different reaction, which was, in short: even a video as well-produced as this can’t make the song interesting. I could hum the chorus after it finished, which is usually a good sign — but in this case, I just didn’t want to.
Tim: Oh, shame – I love that pre-chorus melody, and the dance melody itself I also find great. Sure, I could do with Farruko, but aside from him I’m all in with this. Just, yeah, maybe calm down a bit, mate.