Tom: In a world increasingly dominated by vertical video and square video, music video directors continue to use EXTREME WIDESCREEN. And I have a question for you, Tim: where have I heard these Big Piano Chords in the verse before?
Tom: I mean, good power ballad, weakened a bit by that “drown, drown, drown” bit and the middle eight, but with a properly intense chorus and a voice that is still clearly Avril Lavigne despite being surrounded by a lot of instrumentation and production.
Tim: It is, and there’s also a nice vocal variation between the trademark shouty vocals and the softer parts required in the early parts of the verses and the pre-chorus, rather than just an adjustment of volume, which I was pleasantly surprised by.
Tom: But I’d swear I’ve heard that effect in the verse before. You know, where it sounds like someone’s pushing most of the keys on a grand piano at the same time, just to emphasise that this is still a big moment despite being the slow bit of the song. Any ideas?
Tim: Hmm…Let It Go? I mean, upping the backing for the second verse, or even the second part of the first verse, is hardly novel. What is novel, mind, is using a typeface in a lyric video with an apostrophe that horrific.