Galantis feat. Charli XCX – We Are Born To Play

“Having Mario shout ‘here we go’ before the drop is ghastly.”

Tom: This is an advert, Tim, and you know how I feel about giving adverts additional promotion, or even listening to them deliberately. But I get the feeling that if I don’t send this to you, you’re going to send this to me, and I don’t think I can deal with the amount of enthusiasm you’d start this with.

Tim: CORRECT! 

Tom: So yes. Galantis got asked to build a track around the Mario soundtrack, for the upcoming Super Nintendo Worlds that’ll be built at the Universal theme parks over the next decade.

Tom: Let’s get the awful things out of the way first: “power up and go” is an awful lyric, and having Mario shout “here we go” before the drop is ghastly.

Tim: Ghastly? Or brilliant? I think brilliant. You see, I’m going to heavily subvert expectation here, and slightly seriously discuss this thing (I know, sorry), because the way that sounds kind of depends how you look at this: it’s clearly not just written as a promo track, because way too much effort has gone into it, but it’s clearly not a proper dance track, even a ‘stick on the album as a bonus track’ one. And so for the hybrid that this is, I think putting Mario in there works, however ghastly you may find it. 

Tom: Mind you, Galantis don’t appear to have just cashed the cheque on this and churned out a minimal-effort track: they’ve reinterpreted pretty much everything into their style. It’s not actually that bad.

Tim: True, and the first two minutes of this is straight up dance tune: you could take that and the last ten seconds, add some extra stuff in the middle and have a perfectly decent track, if a tad novelty-ish with all the power-up and coin sound effects. That thirty seconds of Mario theme sample, though, changes it, hugely. As a promo it’s now great. Dance track? Yeah, we’re done.

Tom: But obviously: Super Nintendo World will be nothing like this. It’s a Universal Studios park, so it will be a series of rides that bounce you around a bit in front of a 3D screen while you’re occasionally sprayed with water. If they manage anything greater than that, I will be shocked and amazed.

Tim: What, you mean there won’t be actual boxes suspended in the air that you can punch to get coins? DAMMIT, TOM.

Tom: The thing I’m most impressed by here? The video production team. That is movie-quality green-screen work.

Tim: Yep. That’s almost as good as the Mario sample.

Charlie XCX – Famous

“It’s advocating a pretty awful way of living.”

Tim: This got released a couple of months back, and when I heard it on Radio 1 yesterday I realised it didn’t do anyway near as well as it deserves to have done – it barely made the top 200, dammit. So let’s use all our might to give it an extra push, shall we?

Tom: Yup. All our might.

Tim: True, it’s advocating a pretty awful way of living, but otherwise it’s good and shouty and has all the party, so there’s really no reason why it shouldn’t have done just as well as Boom Clap and Doing It, really.

Tom: Perhaps it’s just more of the same? There’s an element of luck — or at least, unknowable chance — in working out what the public will like. Maybe the promotion wasn’t quite there, or maybe it just isn’t quite as good. But it works.

Tim: I’d be thoroughly miserable right now about the whole situation, actually, if I didn’t have this song here to cheer me up. Let’s just put it down to being the fourth single from an album, shall we, and, oh, I don’t know, let’s be outrageous, why not. That’s the attitude she’s going for, right?