Tom: This played on the radio while I was driving. It’s catchy as hell, but I swear I’ve heard the chorus somewhere before. What on earth does it sound like?
Tom: Even without that: the word that comes to mind for this is “charming”. It’s not a theme I’ve heard before, but it’s properly relatable; the chorus is brilliant; and the music video is in no way self-aggrandising. Like I said: charming.
Tim: Yes. You’re right, it is a bit familiar, in a couple of places, but nothing that I can think of right now. It’s good, though, and very listenable, and yeah, charming works well.
Tom: And then there’s Macklemore, who somehow manages to do a rap bit that doesn’t sound terrible. Aside from the Uber and Red Bull brand shoutouts, but never mind.
Tim: See, the Uber thing I’m actually okay with – sure, it might sting a tad to hear but, for me at least, Uber’s become enough of a word in its own right, like ‘google’ meaning to search, that lyrically I’m okay with it. Red Bull I’ll let you have, though.
Tom: Now, I’ll grant you, the track’s probably a bit too long. It’s basically got three middle eights: Macklemore’s verse, the actual middle eight with a different melody, and the quiet broken-down piano-backed chorus. In a world where the middle eight is steadily going away and songs are getting shorter, that’s a bold move.
Tim: But I like that – the song’s almost four minutes long, but it’s varied enough that I never get bored of it.
Tom: I think it manages to be both interestingly different and immediately catchy, which is a rare thing in pop. Or I just really like whichever song it’s reminding me of.