Tom: An indie musician this weekend, Tim, with one of the most interesting videos I’ve seen in a while.
Tim: Blimey, it really is.
Tom: Let’s talk about that video first. Because the first time I saw this, a year ago, I thought “oh, someone’s made a video out of GIFs”. Which, you know, was a good idea and fairly clever but didn’t seem all that much.
But look at those credits. Nearly all those GIFs were shot specially for this video. They’re the musician’s friends and collaborators. Some of them even had watermarks from completely fake GIF sites posted over them in order to make them look like they came from the web. That’s an incredible amount of effort to go to.
Tim: It really is, and it works very very well: it’s completely mesmerising, but not in a way that distracts from the sound, because it’s got thought put into it and it ties together well. You’ve got the mouth sounds on the first slow chorus, say, or the masterly punning on the re-entry from the middle eight.
Tom: And the music: well, I’m not sure quite what it is, but it very much works for me. The steady build to the distorted cry, the simple five-note chorus; they really stand out.
Tim: And for me, that MASSIVE build towards the end is fantastic, both visually and aurally.
Tom: Not quite sure about the ending — it seems to tail off rather than reaching a conclusion, and I reckon it’d be better going out on a high or on a proper fade, not somewhere in between. But that’s a minor quibble: this is enchanting, and I really like it.
Tim: For me that works fine – a final reminder of what the song is about, a quiet soulful close after that build a few seconds earlier. Sounds perfect, to be honest.