Tom: My perceptions of this were already coloured by the context I found it in — so, without knowing about it, Tim, what do you think?
Tim: I will rate that as precisely “standard”. Easy to listen to, probably not something I’d choose to put on.
Tom: See, I think “that’s okay but a bit dated”. It’s got a great chorus, but then any momentum from it gets completely spoiled by the weird transition back to the verse.
Tim: A valid observation.
Tom: And that lyric video is… well, is “done on the cheap” a bit too harsh?
Tim: Absolutely not, as it does look pretty awful. The actual video, though, is a pretty neat idea, with tilting and dragging and stuff – it’s just a shame they didn’t do anything massively inventive with it.
Tom: Right, so here’s the context, and that article is well worth reading in its entirety, because it’s a brilliant primer on radio playlisting, fame, and how radio stations — I quote — “rarely touch an artist in the grip of an acute terminal decline”. Ouch.
Tim: Yeah, it doesn’t make for pretty reading, and I’ll admit, I had heard of the whole Facebook breakdown before hearing it, though wasn’t aware of all the details. Might she have a point? Eh…well, I can imagine Radio 2 playing it, but like that article points out, there are only thirty tracks on the list out of however many hundred are around at the moment, and just because you’ve had a hit previously, you’re not entitled to automatic inclusion.
Tom: Could this be a great track with a bit more production? Sure. If — to pick a name almost at random — Leona Lewis sang this, would it seem about right? Yep. But I think she’s just guaranteed that she won’t be getting much other than sympathy streaming any time soon.