Thomas Gold – Live A Little Louder

“I think, frankly, this may have Raised Expectations Too High.”

Tom: The PR bumf for this one says that it “delivers a rich dose of inspiration just when listeners need it most”, which frankly sounds more like a marketing slogan for an energy drink, but sure.

Tim: We’ve seen worse.

Tom: “Don’t be surprised when you get goosebumps at the crescendo!”, continues the blurb. I think, frankly, this may have Raised Expectations Too High.

Tom: Because if they’d come in with “yep, it’s a by-the-numbers trying-to-be-anthemic dance track”, I’d have been all “you know what, this is actually a cut above”. Because that chorus is excellent: yes, it’s the same style we’ve heard for years, but I think it proves there’s still life in that genre.

Tim: Yes – I really really enjoyed that. I do question the marketing of it as relevant to lockdown when the main chorus line starts “come with me, let us live a little louder”, but marketing aside this is a great track. I particularly like that from a DJ I’ve never heard of before (even though he’s been going since 2009).

Tom: But goosebumps? Come on, mate. Tone it down a notch or two.

Tim: Not sure there’s any chance of that – his website describes him as “clubbing’s G-force of nature” and as “a household name in dance music” despite him not even having a Wikipedia page in his native Germany. Still, what’s wrong with a bit of self-confidence?