Tim: Her first entry into the competition, this came sixth in the second heat of Melodifestivalen.
Tim: Staging: brilliant. I think it is, anyway.
Tom: You’re absolutely right: compared to Jimi’s trade show booth last Saturday, this is… well, it’s electric, isn’t it?
Tim: Aptly put, sir. I do have a couple of reservations about the costume: I’m not entirely sure why she’s got a small hedge on her neck for one thing, and those bow ties are obscenely large. Musically, the choruses are quite good, and there’s a decent beat to it, although the verses just sort of drift along a bit, so the song as a whole seems to be left wanting.
Tom: There is a bit too much ‘Elektrisk’ in there, simple as that. It’s repeated about a hundred times during the song, so by the time it gets to the bridge it’s already starting to grate. Even the key change can’t rescue it.
Tim: Having said that, if it’s any consolation for her, one minor music TV station did at least enjoy it, and with a disturbing number of exclamation marks as well.