Tom: Oh, no, really? We’re doing this?
Tim: Yes, but there’s a reason: said you, yesterday, on Nico & Vinz’s potential to be a hit: “If Ed Bloody Sheeran can manage it, these guys can.” And yes, he can. But actually, his current track is, in a surprise move, not completely shit.
Tim: I mean it’s still not particularly my cup of Horlicks, but it’s more Timberlake than slumber-make (yes, it works) we became accustomed to on the last album, and rather deserving of the number 1 position it scored last week.
Tom: That’s because he’s literally ripping off Timberlake’s style. 808-alike percussion, Doobie Brothers-alike guitar, falsetto oh-oh-ohs, half-singing half-rapping bit.
Tim: He is copying the style, yes, and it gives that something that, much as I’d like to, I still can’t quite describe.
Tom: That “something” is “Justin Timberlake”.
Tim: And as for the video? Well, a vomiting Ed Sheeran puppet isn’t the first thing I wanted to see, but at least it has Beats headphones in it, as every video is apparently legally required to. So that’s nice.
Tom: Oh crikey. Just imagine where the puppeteer is during all those shots.