Tim: Because there currently aren’t enough boybands, here’s a new one from Denmark.
Tim: And it’s alright, but…well, there’s a reason “don’t bore us, get to the chorus” is a thing, and this is exactly it.
Tom: Yep. It’s a shame, because that introduction was incredibly promising — but the first verse just kills that dead.
Tim: And annoyingly it’s not just the verse – the pre-chorus is exactly twice as long as it should be, and even when the chorus does finally hit, there’s still a sense of “wait for it, wait for it…” You end up screaming OH JUST GET ON WITH IT, and wondering if you might find it better if it was in English because then you’d at least know what was going on.
Tom: Well, those of us who don’t speak Danish do, anyway.
Tim: Yes, that’s true. But I don’t think it would improve matters anyway, because there’s still way too much hanging around. Basically, no boyband debut track should be anywhere near four minutes long – hell, three thirty’s pushing it, because you want people to REPLAY REPLAY REPLAY, and who’s going to do that if they’re bored?
Tom: And let’s be honest: that “summ-ah-ah-ah-ah-ah-ah-h” chorus isn’t all that much to shout about. Yes, it’s competently sung, yes, it’s catchy as all hell, and given a few radio plays it’ll most likely be in everyone’s heads. But it’s hardly a One Direction chorus, is it?
Tim: Decidedly not, but then on the other hand, 150,000 views in less than two weeks can’t be argued with, and nor can a week in the iTunes top five, so what do we know? (Don’t answer that.)