Tim: Dolly Style have a come quite a way since their Melodifestivalen debut last year – for a start they’ve had three follow up singles, which is a good three times as many as I’d have originally predicted.
Tom: Given my initial reaction to seeing their name was “oh, not again”, that’s an encouraging first line.
Tim: As for what to expect: well, see the title, but prepare to have your expectations missed.
Tim: And that’s really about as bubblegum as bubblegum pop gets, isn’t it? Right from the opening Looney Tunes reference, the jumping around, the pastel colours and the actual unicorns in the video.
Tom: It’s not bad as these things go, but it still misses the mark. It’s possible to make something like this sound really, really catchy: instead, it comes off as try-hand and a bit irritating.
Tim: Perhaps, maybe – but the thing is, despite their name, history and unicorns: it doesn’t fit too badly in the current scene of pop that encompasses Katy Perry and Carly Rae Jepsen. Lyrics would be laughed out of the radio studio before it got anywhere near airplay, mind, but musically it’s a decent shot – I can actually see myself listening to an album of it.
Tom: It’s definitely not the lead single — or at least, it shouldn’t be — but yes, I can see what you mean.
Tim: And that’s a hell of a development since Hello Hi.