Belle – Sisters Anthem

Bloody hell, that starts as it means to go on.

Tim: Part of me can’t help feeling that they left an apostrophe out of the title of this because no-one was entirely sure where to put it. Anyway, some feminism for you.

Tom: Bloody hell, that starts as it means to go on.

Tim: Let’s get through the annoying parts first: the camp voiceover bloke, the existence of ‘anthem’ and ‘women’ as three syllables and aforesaid apostrophe absence. Any others that spring to mind?

Tom: The camp voiceover bloke is a new way to avoid YouTube ripping – and it’s going to be effective, although I’m not sure if annoying the hell out of your audience is the right way to go.

Tim: I really don’t think it is, but I suppose time will tell. Anyway, of those three, only one is actually present in the music, and that can be sort of vaguely justified what with rhythm and all that, so first glance: this is okay. Second hearing, though, it’s actually a bit dull, and I’ve realised that not only are lyric videos a cheap way of getting on YouTube but still looking professional —

Tom: Mind you, it’s not even a particularly well-designed lyric video; whoever’s put it together could use learning how to ease movement.

Tim: — but they can also be a way to distract the listener with pretty effects, a fact which had somehow passed me by until now. It’s not a bad song; it’s just that the lyric video’s more interesting, which I suppose can hardly be construed as heavy praise.

Tom: It seems almost robotic and mechanical; maybe it started too hard and had nowhere to go from there.