Tom: The video’s been out for ages, but the UK single launch isn’t until next week. And as ever, Tim, the question with a Jason Derulo track is: Will he say his own name at the start?
Tom: Ooh. You see, with that opening line, I was all ready to dismiss this as generic auto-tuned nonsense. And yes, it is generic auto-tuned nonsense, but it’s good generic auto-tuned nonsense.
Well, okay, fine, it’s good nonsense. The auto-tune’s still crap.
Tim: Obviously. But there’s something interesting here – not about this track in particular, but more about pop homogenisation. Right when it started, I thought, ‘Huh. Sounds like an Eric Saade track.’ And right throughout, it could easily have been lifted right from Saade vol. 2. Is that a shame? That who was once europop’s most promising young hopes is now indistinguishable from Jason Derulo?
Tom: But you’ve got to agree that the pre-chorus is beautiful, right? It’ll do nicely on the dancefloor this — particularly when those ‘whoa-oh-oh-oh-ohs’ come in just before the middle eight.
Tim: Yes, and actually I think it’s great. It’s good modern pop music, a decent example of the genre. I like it a lot, much as I’d like it if it came from a certain Swede.