Rihanna – Pour It Up

“About as not-safe-for-work as you can get before actually just being porn.”

Tom: This video is about as not-safe-for-work as you can get before actually just being porn. Consider yourself warned.

Tim: Oh good lord.

Tom: And you know what? That’s about all I can say for it. That’s not a pop song. That’s not even really a song. It’s a track, I guess? It’s not new, it’s off the album, so it’s not a surprise — but it seems more an excuse to go all-out on the “racy video” front without backing it with decent music.

Tim: That’s exactly the thought I had – as though someone thought “hang on – people are doing porn in music videos at the moment and we need to get in on that. Let’s see, erm, yeah, this is album track’ll that’ll probably work.” As one commenter put it, “I’ve watched actual pornos with better music than this.”

Tom: That said: full marks for the racy video. And for making a bikini out of electroluminescent wire. But mostly for the video.

Tim: Hmm. I’m still not sure about the whole raciness in music videos – don’t really see the point to them, as it’s not as if they had trouble getting views beforehand. But still, it seems to make you happy, so what do I know?