Tim: We’ve more or less agreed on every track this week, which I think is not that common an occurrence. So as to not ruin it, then, here’s a song we will both find entirely appalling.
Tom: You had to break the streak, didn’t you?
Tim: Well, at least we’ll agree.
Tim: I want to think this is a parody of some sort, but nope, she’s an established with several tracks already out there; this is an entirely genuine track.
Tom: Maybe, but with around 500 subscribers on YouTube and less than a thousand views on it, I’m not sure it’s fair to hate on a small indie arti– huh. This is in Content ID. It’s got a record label attached to it. Like, a reasonably-sized Swedish record label. I figured this was either an overconfident small act or a Rebecca Black situation, but, uh, no, this has been Properly Signed Off.
Tim: Indeed it has – the PR guff says it’s “a euphoric party song about being freaky and fun” and “has a very boss ass bitch vibe”, and I don’t know where to start in listing the things that are wrong with it.
Tom: But let me guess: you’ve going to?
Tim: Absolutely. We’ve the ridiculous artwork. The purple tinge throughout so much of the video. The rest of the video – why is there an intermittent Iron Man style HUD? Since when did Bugattis fly into space?
Tom: Which, again, is not unreasonable for a small artist! If this was someone just messing about on YouTube it would be rude to do this!
Tim: It would, but it isn’t! We’ve also got the unnecessary expletives. The vocal distortion that makes it hard to make out the lyrics. The occasional lyrics that are audible rhyming “talking” with “balling” and talking about spilling Bacardi.
Tom: Also, Bugatti doesn’t have a long A in it, and somehow she’s managing not to voice the ‘g’, which is a difficult trick to do when you’re singing.
Tim: It’s just…god, awful. The only good thing about it is that it ends.
Tom: Weirdly, I don’t have a visceral dislike-reaction to this, which I’ve had in the past: it’s more of a tired “oh, for crying out loud”.