OMD – History of Modern, Part 1

The strangest stop-motion music video since Peter Gabriel’s Sledgehammer

Tom: I know, I’ve harped on about OMD twice recently, but that’s because they’re so damn good. The title track off the recent album is the next single, and it’s wonderful not only for all the typical reasons, but also because of the strangest stop-motion music video since Peter Gabriel’s Sledgehammer.

(Technically there’s a bit of nudity in this video, but even YouTube doesn’t seem to mind it.)

Tim: You’re certainly right about it being an odd video.

Tom: Now, I’m a bit of an OMD fanboy, but even I have to admit that perhaps they’re now hitting the ‘album track’ material rather than the ‘lead single’ stuff; so this is probably the last single off the album that I’ll mention here.

But I still like this – the synth riff in the background just makes me smile, and even the nihilistic lyrics don’t seem to bad when they’re paired with a track like this. Perhaps they haven’t quite pulled it off as well as Hurts, but it works for me.

Tim: Well, it’s certainly not at all bad, although you might be right about the album track material – for me, it doesn’t do enough. Yes, it’s a good background riff, but that starts right at the beginning, and then it doesn’t really build on it at all. Still, it’ll do.

OMD – Sister Marie Says

I didn’t expect to see a Catholic schoolgirl being beaten in the street.

Tom: Advance warning: this is not a happy video. I’d recommend listening to the song on its own first before watching the full video, because for once the pictures really do put the song in a different light.

Tom: Now, as I said last time we talked about OMD: I’m a fan. The overblown synth melodies, the production, everything. I’m still slightly bitter that I missed the chance to see them headline at the National Museum of Computing in Bletchley Park a few months ago. When I first heard this, I thought “this sounds a bit like old OMD”, and it turns out that I’m right; this track was written in 1981, meant to be released in 1996 but scrapped, brought out as a free download in 2007 and now, finally, it’s the second single off the new album.

This one doesn’t have the triumphant overtones of ‘If You Want It’, and if I’m honest the loud whispering vocal line starts to grate by the end of it. The generic, religious lyrics I can take or leave too – but the operatic bridge and the exit from it are great, elevating it above regular ‘album track’ status.

Tim: My thoughts as I heard this:

0:03 – Ooh, I like this.
0:30 – Ooh, I really like this.
1:03 – Seriously? This is your verse?
1:28 – Hooray, the fun stuff’s back.
1:43 – Do we have to have another verse?
2:11 – Yes. Not long now.
3:05 – This build-up had better be worthwhile.
3:10 – Yes!…although it’s actually just the same as before.
3:22 – Okay, this is definitely Good.

Just a shame about the verses, really.

Tom: The video, though. Well, I was expecting some religious symbolism in there, but after last time I was expecting dancers, high-powered lights and meaningless abstract themes. I didn’t expect to see a Catholic schoolgirl being beaten in the street.

Tim: Yeah, although to be honest it just confuses me – we see her getting beaten up, but it seems as though she started it, which slightly ruins it. Is the idea that an alcoholic mother and boyfriend who leaves her when she says no is enough to start a fight? I don’t know, really, and if I’m honest I don’t like it at all.

OMD – If You Want It

…makes me go ‘awww’ and ‘yes’ simultaneously.

https://www.youtube.com/watch?v=hcKIiRgUyXg

Tom: OMD have a new single coming out, called “If You Want It” – and the video’s just leaked.

I’ve always had a bit of a soft spot for OMD, or at least some of their singles, for complicated reasons that aren’t worth going into here. They’re always good at overblown, heartstring-tugging synthesiser pop, and this is no exception. Yes, the lyrics are a bit trite and the new video’s pretentious rubbish, but I don’t give a damn because that aah-aah break three minutes in bypasses all the rational bits of my music-listening brain and just makes me go ‘awww’ and ‘yes’ simultaneously.

Tim: This is great. As you say, the lyrics are slightly banal, and the video would only mean something to a public school A-level Drama student, but that’s not what the track’s there for. It’s about the music, and the music is fantastic. I’ve listened to this on repeat for the past half hour, and I’m still not tired of it. Aside from a slight low point in the first pre-chorus bit, it’s on the perfect level of energetic, and it doesn’t let up. And yes, yes, yes about the aah-aah.

Come to think of it, this is a perfect comeback track, unlike anything we’ve heard lately. It gives the old fans something to get excited about, as demonstrated by your reaction, and gets potential new fans interested and firing up Spotify to check out their back catalogue, as demonstrated by my reaction (I’d heard Enola Gay, but that was all).

Also, listening back to the Villa Nah remix they put online the other week, I really don’t think it does anything to improve the track. The Chariots of Fire-esque bit that comes in occasionally is quite nice, but aside from that I think the original is better.

Tom: I’ve just found out that OMD appeared at the Vintage Computing Festival at Bletchley Park back in June. I am genuinely gutted – like, need-a-hug gutted – that I missed that, because I think it would have been the greatest gig I could ever possibly have attended and it’s almost certainly never going to happen again.