Tom: Like yesterday, it’s the first single off the new album. Unlike yesterday, the video’s got more than one colour in it.
Tim: Shame. I had hopes for a week of monochrome videos, then each post could have a theme song. Yesterday’s was Eiffel 65, then we could have had Coldplay, Will Young, Prince and finish off with Spandau Ballet. Well, maybe another time.
Tom: Yellow, Evergreen, Purple Rain and Gold, for those keeping track at home.
Tim: That’s at least two minutes longer than it needs to be. Radio edit, possibly?
Tom: I thought this was going to be terrible until the chorus.
Tim: Hmm. Given the length, I was hoping for that first verse being a lengthy introduction followed by verses in the style of what is actually the chorus. But no.
Tom: Actually, let me rephrase: it is pretty terrible apart from the chorus. I don’t know why I was expecting more from Gwen Stefani (particularly after seeing Adam Buxton’s version of Hollaback Girl).
Tim: Umm, no, me neither.
Tom: But that chorus… well, I think it would save the track, were the song still not far too long. It doesn’t need the long intro and ending, it doesn’t need the “in line and settle down” bits. It does need more of that chorus.
Tim: So much more.